(From the website) “Uncovering a remarkable pattern of gender-specific poses, the film explores the late Irving Goffman’s central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity.”

Kaleo Ramos is a licensed special education teacher and LGBTQIA activist from Kane’ohe. Since 2007, Kaleo has served as an active part of Hawai’i’s LGBTQIA community, earning pageant titles and has been liaison for a number of organizations such as the Life Foundation’s Kua’ana Project, GSA Hawai’i, Pride at Work Hawai’i, YWCA Kaua’i, PFLAG Kaua’i, Equality Hawai’i, the Sex Abuse Treatment Center and Hawai’i Youth Services Network. He most recently joined in as an active resource to Family Court here in Hawai’i, working to support our LGBTQIA youth within the juvenile justice system. Kaleo plans to complete a Masters degree in Secondary Education with an emphasis on Multicultural Education.

Manager for Education and Community Outreach, Sex Abuse Treatment Center, a program of Kapiolani Medical Center for Women and Children. She holds a Master’s degree in Public Health with a concentration in Health & Social Behavior from UC Berkeley, and a Bachelor of Arts in Psychology from UCLA. She has a passion for social justice issues, multicultural health, and a heart for prevention and education.

(From the website) “The film provides a stunning look at the violent, sexist, and homophobic messages boys and young men routinely receive from virtually every corner of the culture, from television, movies, video games, and advertising to pornography, the sports culture, and U.S. political culture.”