ICS 119: Introduction to Social Media (3 credits)

Course Description

This computing course explores the foundations of building a presence on the Web, developing an entity's brand and creating a social channel to share ideas, expertise and business philosophies. Topics covered: choosing a domain name, securing a content hosting service, initiating content creation, and constructing a social web channel.(3 hours lecture)

Recommended Preparation: Write well-formed sentences and organized paragraphs using proper grammar and correct spelling. Have computing skills including file management, uploading/downloading files and Internet search skills.

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Student Learning Outcomes

Upon completion of the course, the student will be able to:

• Use the appropriate social media tools to create an online identity.
• Create content that uniquely represents an entity's image.
• Plan and implement a social media campaign and analyze its effectiveness.
• Analyze the ethical roles and responsibilities of a content creator.

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Degrees and Certificates

• Associate in Arts: Elective

For transfer information within the UH system, visit the System Transfer page

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Resources

• Curriculum Documents

 

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Classes Offered

• Spring 2013 - asynchronous , Burton Lum - CRN: 62441
• Fall 2013 - asynchronous , Burton Lum - CRN: 64435