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ICS 119: Introduction to Social Media (3 credits)

Course Description

This computing course explores the foundations of building a presence on the Web, developing an entity's brand and creating a social channel to share ideas, expertise and business philosophies. Topics covered: choosing a domain name, securing a content hosting service, initiating content creation, and constructing a social web channel. (3 hours lecture)

Recommended Preparation: Write well-formed sentences and organized paragraphs using proper grammar and correct spelling. Have computing skills including file management, uploading/downloading files and Internet search skills.


Student Learning Outcomes

Upon completion of the course, the student will be able to:

  • Use the appropriate social media tools to create an online identity.
  • Create content that uniquely represents an entity's image.
  • Plan and implement a social media campaign and analyze its effectiveness.
  • Analyze the ethical roles and responsibilities of a content creator.

Degrees and Certificates

For transfer information within the UH system, visit the System Transfer page


 

 


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page last updated: December 8, 2012

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